one question. with a thousand complex moving parts.
targetx consulting will help you corral them. and turn them into applications, acceptance letters and deposited students who enroll.
the truth is: most of the students looking for a college aren’t going to go to yours. but, still you spend money on them. lots of it. you send them your expensive marketing pieces, and fill their mailboxes with your one-way communications.
advertising age says it well:
“the traditional marketing funnel assumes the more advertising a marketer pours into the funnel, the more buyers will come out the other end. in reality, the time and money required to keep the funnel full exceeds both budget and resource capacity for today’s marketers. the funnel model does not consider the active role current and potential customers play in the marketing process.”
while doing what you’ve always done is easier, it’s not safer. more marketing does not equal more listening. as we meet with diverse clients across the country to help them reimagine their campus visit programs, we repeatedly hear that the traditional enrollment funnel isn’t working. instead of flipping the funnel, we need to rethink it altogether.
you can’t treat everyone the same. your ideal candidates deserve and expect more from you. what are you going to do?
launched in 2010,
targetx consulting
helps colleges and
universities increase
applications and
enrollment by
improving the
best-fit prospective
student experience.
current college marketing
is based on a 30-year-old
model that can no longer
keep up with the times.
